An avid sports fan and baseball player, our owner Angel saw a hole in the market: high-quality, custom-designed sports apparel. Why spend a ton of money on custom design fees when our team could do it in-house and include it in the price for no extra charge? He knew that his team could fill this hole in the market and provide an exceptional customer experience along the way.
It all began with Novato Sportswear. Novato in Latin means “new,” which is the concept behind sublimation. It gives the customer a new experience every time they place an order, instead of the same apparel or jersey every year.
“I grew up watching my mother use her talent as a seamstress. It would have been ideal to have my mother be part of the business but sadly, the terrible disease of Alzheimers has taken that possibility away. Today I keep those memories alive as she continues to inspire me to live out my dream of being a small business owner, using the passion and skills she passed onto me for new generation.”
– Angel, owner of Novato and Custom Sports Jerseys
